Wycliffe College at the University of Toronto
Contract Position 18 months
Posted date: May 16, 2014 Closing date: June 6, 2014
Wycliffe College at the University of Toronto is seeking an experienced communications professional to develop and lead new outreach initiatives to meet Wycliffe’s worldwide engagement goals.
Develop annual and long-term strategic communications plans, integrating these with other College department activities
Lead brand management and key message development for the College
Develop and adapt key institutional messages for recruitment and fundraising purposes
Conceptualize, research, plan, write and/or edit a range of materials including web and social media content, annual report, donor communications, brochures, advertisements, press releases, fundraising materials, newsletters, speeches and correspondence - as supported by senior management
Lead the College’s web redevelopment strategy with the goal of making it more user-friendly, impactful and interactive.
Develop the College’s e-communications strategy, including web portal, e-news and social media networks to build brand awareness and community engagement (i.e. Facebook, Twitter, and YouTube)
Provide leadership, expertise and strategic issues management advice to the Principal’s Office and other departments on a range of communications activities.
Specific Knowledge and Skills
Strong knowledge of contemporary communications theory, strategic, creative and tactical practices and procedures, with a strong focus on marketing, digital communications and social media
Work experience in marketing, communications, fundraising, non-profit and/or strategic planning is ideal.
Knowledge of/or experience with marketing research and its application to drive business strategy.
Must be able to effectively work with senior level management and lead senior teams.
Excellent research, writing and editing skills, especially for digital and social media
Excellent Knowledge of print design, printing process and procedures
Strong computer skills, including: MS Windows platform and basic MS software, web site content development and maintenance, an appreciation of the interface between the web site and e-commerce applications, knowledge of print and web design software such as InDesign, Photoshop, Illustrator and; Social and multi-media platforms such as Facebook, LinkedIn, YouTube, etc.
University degree or college diploma in communications, journalism, public relations, marketing or related discipline
Minimum of 5 years' experience in communications leadership with a strong focus on digital media
Extensive knowledge of and demonstrated skills in research and analysis using a broad range of information sources in order to provide accurate environmental assessment as part of strategic planning initiatives
Proven success in media relations, communications planning, brand management, the engagement of various audiences, social media strategies and execution
Demonstrated written communication skills in a variety of formats, including: online, speeches, media materials, backgrounders, presentations, newsletters, etc.
Demonstrated experience working with web-based content management
Demonstrated experience working with various social media platforms and campaigns
Strong interpersonal, customer service, problem solving and planning skills are required
Self-starter, capable of identifying the need for and taking independent action
Demonstrated ability to work both in a team environment as well as independently
Experience in working in Christian and/or non-profit environment an asset and a comfort level working in faith-based organization is required.
Wycliffe College is an Anglican theological college, affiliated with the University of Toronto and offers degrees at the Masters and Doctoral levels to students of diverse Christian faith traditions. Its graduates serve a wide range of churches, religious institutions, NGOs and academic faculties of theology around the world. Deadline for applications is June 6th, 2014. Please send resume and letter of interest to: firstname.lastname@example.org
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